Kenzo: Snowbird

Framework commissioned film director Sean Baker, who had recently been recognized for his critically acclaimed feature Tangerine. Snowbird was filmed entirely on an iPhone in the Californian desert, mainly with non-actors.

Framework also casted the female principal, Abbey Lee, produced the film, and art directed the campaign images while on set with Ryan McGinley.

  • Director:
    Sean Baker

    Photographer:
    Ryan McGinley

    Stylist:
    Heidi Bivens

  • Hair:
    Holli Smith

    Makeup:
    Fara Homidi

    Talent:
    Abbey Lee, Cameron Gentry

Creative Direction & Brand Strategy

Communications & Brand Image
This is only a test. This station is conducting a test of the Black Frame broadcast system. This is only a test.
This is only a test. This station is conducting a test of the Black Frame broadcasting system. This is only a test.
This is a test. This station is conducting a test of the Black Frame and Framework broadcast system. This is only a test.

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