Helmut Lang seen by Ethan James Green

Framework worked together with newly selected Editor-in-Residence, Isabella Burley, to execute Helmut Lang’s relaunch campaign.

As the first visual statement representing the brand’s new vision and attitude, we conceptualized an original campaign with a diverse and unconventional cast, and commissioned Ethan James Green to bring the concept to life.

  • Photographer:
    Ethan James Green

    Editor-In-Residence:
    Isabella Burley

    Styling:
    Robbie Spencer

    Hair:
    Holli Smith

  • Make-Up:
    Kanako Takase

    Set Design:
    Julia Wagner

    Casting:
    Establishment

    Creative Advisory:
    Framework

  • Talent:
    Alek Wek, Chris Kraus, Larry Clark, Traci Lords, Shayne Oliver, Nicky Rat, Mari Copeny Aka “Little Miss Flint,” Kembra Pfahler, Unlocking The Truth, Yoshi, Alanie Quinones, Aurel Haize, Grace Gee, Ian Isiah, Gogo Graham, Dara, and Sohyun Jung.

Creative Direction & Brand Strategy

Communications & Brand Image
This is only a test. This station is conducting a test of the Black Frame broadcast system. This is only a test.
This is only a test. This station is conducting a test of the Black Frame broadcasting system. This is only a test.
This is a test. This station is conducting a test of the Black Frame and Framework broadcast system. This is only a test.

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