Helmut Lang seen by Ethan James Green
Framework worked together with newly selected Editor-in-Residence, Isabella Burley, to execute Helmut Lang’s relaunch campaign.
As the first visual statement representing the brand’s new vision and attitude, we conceptualized an original campaign with a diverse and unconventional cast, and commissioned Ethan James Green to bring the concept to life.
Ethan James Green
Alek Wek, Chris Kraus, Larry Clark, Traci Lords, Shayne Oliver, Nicky Rat, Mari Copeny Aka “Little Miss Flint,” Kembra Pfahler, Unlocking The Truth, Yoshi, Alanie Quinones, Aurel Haize, Grace Gee, Ian Isiah, Gogo Graham, Dara, and Sohyun Jung.