HL TV LIVE WITH HELENA!
Helmut Lang released its latest ready-to-wear and jeans collection for Pre-Fall 2019 in a new photo series inspired by the iconography of daytime talk shows and late-night TV. Model and actress Helena Howard stars in “HL TV Live with Helena!” an eccentric and comic spoof on the television host in all her guises.
Helena Howard, a recent Independent Spirit Award nominee for her starring role in “Madeline’s Madeline” is photographed by Campbell Addy for the series as she interviews a series of Helmut Lang staples including a pair of jeans, Helmut Lang cologne, and a pair of cowboy boots.
Framework led the creative direction and developed the concept for this series to introduce the collection in an off-beat and humorous way, in addition to recommending and casting Helena for the project.
Casting & Creative Direction: