Kenzo: Yo! My Saint
To bring Kenzo’s Spring/Summer 2018 collection to life, Framework concepted an original musical film in collaboration with Karen O of the Yeah Yeah Yeahs. Framework commissioned Karen O to write original music, secured Ana Lily Amirpour to direct, and casted the film’s actors. The result is YO! MY SAINT, the surreal fantasy of a photographer’s unrequited love for his two muses and our sixth creative and production partnership with Kenzo.
As part of a three-pronged artistic campaign incorporating film, music, and fashion, the film’s original song was released across all streaming channels as well as a special vinyl edition.
Framework art directed the accompanying campaign with imagery by Mayan Toledano.
Music: Karen O
Story: Karen O & Ana Lily Amirpour
Director: Ana Lily Amirpour
Costume Designer: Shirley Kurata
Hair: Shingo Shibata
Makeup: Rena Takeda
Images: Mayan Toledano
Alex Zhang Hungtai