Woolrich SS19: NYU Tisch

Following the acclaimed debut of Woolrich’s “American Soul” campaign featuring Ms. Lauryn Hill for Fall/Winter 2018, the brand continues the series rooted in the history of American innovation, ingenuity, and creativity under Framework’s guidance. By celebrating the students and faculty of NYU Tisch School of the Arts, the campaign features the next generation of talent and shines a light on students across the film, drama, dance, music and photography departments. The campaign features a diverse cast whose unique talents speak to the importance of an arts education within the United States and illustrates the vibrancy and diversity of New York City, reflecting the American spirit that connects Woolrich to the past and future of the youth culture. The project also includes a dynamic video of the students and a testimonial where personal anecdotes and musings on NYU Tisch Arts, New York City, and American Soul are shared.