Kenzo: Yo! My Saint

To bring Kenzo’s Spring/Summer 2018 collection to life, Framework concepted an original musical film in collaboration with Karen O of the Yeah Yeah Yeahs. Framework commissioned Karen O to write original music, secured Ana Lily Amirpour to direct, and casted the film’s actors. The result is YO! MY SAINT, the surreal fantasy of a photographer’s unrequited love for his two muses and our sixth creative and production partnership with Kenzo.

As part of a three-pronged artistic campaign incorporating film, music, and fashion, the film’s original song was released across all streaming channels as well as a special vinyl edition.

Framework art directed the accompanying campaign with imagery by Mayan Toledano.

  • Music: Karen O

    Story: Karen O & Ana Lily Amirpour

    Director: Ana Lily Amirpour

    Costume Designer: Shirley Kurata

    Hair: Shingo Shibata

    Makeup: Rena Takeda

    Images: Mayan Toledano

  • Talent:

    Alex Zhang Hungtai

    Jessica Henwick

    Kiko Mizuhara

Creative Direction & Brand Strategy

Communications & Brand Image
This is only a test. This station is conducting a test of the Black Frame broadcast system. This is only a test.
This is only a test. This station is conducting a test of the Black Frame broadcasting system. This is only a test.
This is a test. This station is conducting a test of the Black Frame and Framework broadcast system. This is only a test.

BROWSER UPGRADE RECOMMENDED

Our website has detected that you are using a browser that will prevent you from accessing certain features. An upgrade is recommended to experience the full features of the Black Frame website. Use the links below to upgrade your exisiting browser.
If you feel you have reached this page in error, click here to continue to the site.