HL TV LIVE WITH HELENA!

Helmut Lang released its latest ready-to-wear and jeans collection for Pre-Fall 2019 in a new photo series inspired by the iconography of daytime talk shows and late-night TV. Model and actress Helena Howard stars in “HL TV Live with Helena!” an eccentric and comic spoof on the television host in all her guises.

Helena Howard, a recent Independent Spirit Award nominee for her starring role in “Madeline’s Madeline” is photographed by Campbell Addy for the series as she interviews a series of Helmut Lang staples including a pair of jeans, Helmut Lang cologne, and a pair of cowboy boots.

Framework led the creative direction and developed the concept for this series to introduce the collection in an off-beat and humorous way, in addition to recommending and casting Helena for the project.

  • Featuring:
    Helena Howard

    Photography:
    Campbell Addy

    Styling:
    Gabriella Karefa-Johnson

  • Hair:
    Tina Outen

    Makeup:
    Emi Kaneko

    Set Design:
    Mila Taylor-Young

    Casting & Creative Direction:
    Framework

Creative Direction & Brand Strategy

Communications & Brand Image
This is only a test. This station is conducting a test of the Black Frame broadcast system. This is only a test.
This is only a test. This station is conducting a test of the Black Frame broadcasting system. This is only a test.
This is a test. This station is conducting a test of the Black Frame and Framework broadcast system. This is only a test.

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