Following its acclaimed collaboration with Ms. Lauryn Hill in 2018, Woolrich turns to the next generation of creative talent as the stars of its Spring/Summer 2019 ‘Woolrich: American Soul Since 1830’ campaign.
For the first time, NYU Tisch School of the Arts collaborates with a fashion brand to feature students across the film, drama, dance, music and photography departments of the School in a clothing campaign. This unique collaborative and intergenerational endeavor also features faculty from across NYU Tisch.
The campaign features a diverse cast whose unique talents speak to the importance of an arts education within the United States. Shot in New York City by Jack Davison with styling by Mel Ottenberg, the campaign reinforces Woolrich’s reputation as true pioneers of American workwear and outdoor gear. In a clever twist and nod to the well-known purple NYU logo, the campaign blends both Woolrich’s new collection and NYU brand clothing.
In an effort to support the visionary school and the next generation of artists through the platform of this campaign and beyond, Woolrich has provided a grant to the NYU Tisch Future Artists program, a free 14-week immersive experience for high school students who lack access to arts education, qualify for financial aid, and are traditionally underrepresented in the industry.