Nike Opens Global NYC Flagship Store

As Nike looked to transform its flagship experience, it was important for the brand to look back at where it all began 25 years ago when the first Niketown opened, letting Nike’s rich history have a presence in the next generation of retail for consumers. Nike NYC House of Innovation 000 is the one before the one – with the “000” symbolizing the redefinition of flagship from the past to the future.

The six stories (including a below-street-level floor) cover more than 68,000 square feet on the corner of Fifth Avenue and 52nd Street.

Inside, the promise of living retail comes to life. On each floor, groundbreaking features offer spaces and experiences that are both personal and responsive. Throughout, consumers can enjoy services that are deeply customizable and effortlessly smart and seamless. The store recalls the immersion that many locals remember from their first visit to New York’s original Niketown when it opened its doors more than 20 years ago.