Helmut Lang Relaunches Jeans Collection
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Helmut Lang officially relaunches their Jeans collection with an editorial zine shot by Ed Templeton. For the collection – After teasing the relaunch with their “Under Construction” capsule, the brand debuts a full product range with an emphasis on shades of indigo and new silhouettes – all made in Italy.
Ed shot the collection on youth skateboarders in Huntington Beach, which will be produced as a limited-edition printed zine available at Helmut Lang stores and as part of a giveaway on social.