news | 05.28.19

Helmut Lang Launches Pre-Fall with Helena Howard

Helmut Lang released their pre-fall collection with a photo series inspired by the iconography of daytime talk shows and late-night TV. Model and actress, Helena Howard stars in “HL TV Live with Helena!” an eccentric and comic spoof on the television host in all her guises.

Helena Howard, a recent Independent Spirit Award nominee for her starring role in Madeline’s Madeline, is photographed by Campbell Addy for the series as she interviews Helmut Lang staples including a pair of jeans, Helmut Lang cologne, and a pair of cowboy boots.

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