news | 01.26.18

Helmut Lang Invites Exactitudes to Photograph Its Fans Including Solange and Kanye West

Helmut Lang invited Exactitudes to capture the brand’s cross-generational collectors and fans wearing Helmut Lang Re-Edition pieces from Volumes 1, 2, and their own personal archives.
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Creative Direction & Brand Strategy

Communications & Brand Image

This is only a test. This station is conducting a test of the Black Frame broadcast system. This is only a test.

This is only a test. This station is conducting a test of the Black Frame broadcasting system. This is only a test.

This is a test. This station is conducting a test of the Black Frame and Framework broadcast system. This is only a test.

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