Helmut Lang Collaborates with Acclaimed Artist Jeremy Deller on Pink Hoodies
The British conceptual artist Jeremy Deller has collaborated with Helmut Lang on a series of limited-edition hoodies. Deller, who had famously adopted the color pink as both part of his personal uniform and his art practice, has created three hoodies, each in a different shade of Pantone Pink. Hidden inside each hoodie are specially designed patches inspired by some of Deller’s favorite artworks, exploring themes of public versus private. To complement the launch of the capsule, visual videographer collective BRTHR worked with Deller to showcase the hoodies in a graphic and punchy video. Watch here.