news | 08.25.19

Helmut Lang Collaborates With PZ Opassuksatit

Helmut Lang tapped PZ Opassuksatit for a collection of hoodies, long and short-sleeved t-shirts that address themes of love illustrated by youthful graphics. To bring the collection to life, PZ drew on her network of friends and shot on locations in Paris – the city of love and romance. The photo project addresses two themes of love: love within a community and the absence of love. Shot at iconic Paris landmarks and districts like the Moulin Rouge, the photo series illuminates love in a tongue-in-cheek way.

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Creative Direction & Brand Strategy

Communications & Brand Image

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This is only a test. This station is conducting a test of the Black Frame broadcasting system. This is only a test.

This is a test. This station is conducting a test of the Black Frame and Framework broadcast system. This is only a test.

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