news | 06.17.19

Introducing Converse Renew

During the past 100 years, Converse has been committed to the shoe’s continual reinvention. This is evident in design and materialization, where the Chuck Taylor All Star has been the natural starting point for a number of fabric and construction experiments.

Converse Renew, emblematic of a new era of Converse design, takes on the challenge of – and finds solutions for – product creation using post-consumer and post-industrial waster. It blends a new approach to material with inventive new methods of manufacturing, and with a singular aim: develop new and more sustainable ways of making Converse icons.

Starting with the Chuck Taylor All Starr, three Renew Processes – up-cycled textiles, recycled PET and recycled cotton canvas blends – will give literal tons of waste a second life.

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