news | 02.26.19

Nike Launches the Air Max 720 and Adapt BB

Nike has found its most advanced fit solution to date: Nike Adapt, a platform that creates a truly custom fit by combining an advanced power-lacing system, an app and continually updated firmware, featured in the new Nike Adapt BB basketball shoe.

The Nike Air Max 720 unit is the tallest Air bag in history. It’s also the latest achievement of Nike’s Air Manufacturing Innovation team. The resulting shoe, however, is testament to how that group works collaboratively with other facets of Nike design. From color to materials, there’s beauty in a synergistic approach.

< Previous Article
Next Article >

Creative Direction & Brand Strategy

Communications & Brand Image
This is only a test. This station is conducting a test of the Black Frame broadcast system. This is only a test.
This is only a test. This station is conducting a test of the Black Frame broadcasting system. This is only a test.
This is a test. This station is conducting a test of the Black Frame and Framework broadcast system. This is only a test.

BROWSER UPGRADE RECOMMENDED

Our website has detected that you are using a browser that will prevent you from accessing certain features. An upgrade is recommended to experience the full features of the Black Frame website. Use the links below to upgrade your exisiting browser.
If you feel you have reached this page in error, click here to continue to the site.