KITH opens at Selfridges in London – KITH’s first international retail component.
Created in collaboration with long time KITH partner Snarkitecture, Daniel Arsham, Snarkitecture founder, and Ronnie Fieg set out to create a unique retail experience true to the brands roots for their 10th project together.
Amassing 700 square feet on Selfridges second floor, consumers are greeted with KITH’s well known marbled herring bone pattern separated by continuous strips of lighting. Separating Selfridges and KITH are glass fins supported by 100 ceramic cast Air Jordan VIII sneakers – a signature at all of KITH’s locations. Another continuation from all KITH stores is KITH Treats another first for KITH’s European expansion, offering made-to-order ice cream and cereal treats curated by a selection of Ronnie’s closest VIP friends.