Woolrich: American Soul Since 1830

Woolrich, the oldest manufacturer of outdoor wear in the United States, embarked on a renewed path under Framework’s guidance to celebrate authentic American icons of creativity. As their debut exploration of ‘American Soul Since 1830,’ iconic soul musician Ms. Lauryn Hill was featured in her first ever fashion campaign. The 360° project included a rare glimpse of the artist singing an acoustic version of her hit ‘Ex-Factor’ and showcased a limited edition capsule of parkas designed by Ms. Lauryn Hill herself. The campaign received widespread press coverage including Vogue UK, Elle, Hollywood Reporter, Pitchfork, Dazed, among many others, all excited to see Ms. Lauryn Hill, 20 years after her grammy-winning album ‘The Miseducation of Lauryn Hill,’ back in the spotlight.